Advertising Portfolio
BY MARIANA BAKUS​​​​
Welcome!
ABOUT ME​
​​
​I'm Mariana Bakus, an advertising student who starts with what's happening in culture and works backwards. I find the weird rabbit hole a brand can live inside, then figure out how to make it stick.
To continue learning outside of class, I analyze advertising, film, news, and cultural trends. Outside the creative bubble, you’ll find me lost in music, film, or a random history rabbit hole. ​​​​​
Skills & Education
Brand Strategy • Copywriting • Editorial Writing • Consumer Insight • Cultural Research • Trend Analysis • Competitive Analysis • Social Media • Qualitative Research • Quantitative Analysis • Brand Voice Alignment • AP Style • Campaign Concepting • Data Coding & Categorization • Attention to Detail • Customer Service • Presenting •
EDUCATION​
​
Michigan State University, 2024-2027
Bachelor of Science in Advertising Management
Bachelor of Arts in Economics
Dean's List Scholar​​
& many more...