Real work from my brand development internship at Techsalerator, a global Data-as-a-Service (DaaS) platform and private data marketplace. Work includes deliverables such as blogs for the company website, social posts, and more.
No brand in body care operates with the ingredient seriousness and editorial design language of high-end facial skincare. Sève is a fictional luxury French botanical body care brand that fills that space.
The project spans brand strategy, logo design, color and typography systems, packaging design across four product categories, and four botanical collections each built around a single hero ingredient. Deliverables include a brand guidelines document, Instagram feed layout, and email newsletter.
An out-of-home campaign concept for Spotify's student pricing plan, designed to reach college students across the environments they actually move through: subways, bus stops, and their own dorm hallways.
The campaign is built around a single insight: students aren't just price-sensitive; they're making constant tradeoffs between the things they want. These mockups lean into that tension rather than leading with a discount.
A collection of standalone design work.
An independent brand strategy analysis and recommendation deck for Pepsi, examining brand identity, competitive positioning, audience segmentation, and cultural relevance. Developed three original collaboration concepts: Pepsi x Addison Rae, Pepsi x Nothing Bundt Cakes, and Pepsi x Puma/F1, alongside a Coachella sponsorship activation and a revamped Pepsi Challenge 2.0. All mock-up visuals and product designs were created independently.
