Portfolio
Sève
Sève is a fictional luxury French botanical body care brand built around a market gap: no brand in the body care category operates with the ingredient seriousness and editorial design language of high-end facial skincare. Sève fills that space.
The project spans brand strategy, logo design, color and typography systems, packaging architecture across four product categories, and four botanical collections, Rosehip, Vetiver, Sea Fennel, and Immortelle, each built around a single hero ingredient. Deliverables include a brand guidelines document, Instagram feed layout, and email newsletter.
Still Water
Still Water is an album package design concept for fictional indie folk artist Dove. It includes a front and back cover, a gatefold spread, and vinyl. Built around a unified visual identity using duotone nature imagery, a muted earth palette, and consistent typography throughout.
Spotify Student Premium
An out-of-home campaign concept for Spotify's student pricing plan, designed to reach college students across the environments they actually move through: subways, bus stops, and their own dorm hallways.
The campaign is built around a single insight: students aren't just price-sensitive; they're making constant tradeoffs between the things they want. These mockups lean into that tension rather than leading with a discount.
Graphic Design
A collection of standalone design work.
Foster Coffee Co
A collaborative advertising agency pitch developed as part of an ADV course group project. Our team researched Foster Coffee Co., a Michigan-based multi-café and community roaster, conducting consumer surveys and competitive analysis to identify key insights around brand perception, emotional motivations, and target audience behavior. The campaign, built around the #Fostering theme, included a 4-week media plan, Instagram content strategy, mock-up ads, and event activations designed to deepen community connection and drive foot traffic among Gen Z MSU students.
Pepsi
An independent brand strategy analysis and recommendation deck for Pepsi, examining brand identity, competitive positioning, audience segmentation, and cultural relevance. Developed three original collaboration concepts — Pepsi x Addison Rae, Pepsi x Nothing Bundt Cakes, and Pepsi x Puma/F1 — alongside a Coachella sponsorship activation and a revamped Pepsi Challenge 2.0. All mock-up visuals and product designs were created independently.