Pepsi

An independent brand strategy analysis and recommendation deck for Pepsi, examining brand identity, competitive positioning, audience segmentation, and cultural relevance. Developed three original collaboration concepts: Pepsi x Addison Rae, Pepsi x Nothing Bundt Cakes, and Pepsi x Puma/F1, alongside a Coachella sponsorship activation and a revamped Pepsi Challenge 2.0. All mock-up visuals and product designs were created independently.