Sève

Sève is a fictional luxury French botanical body care brand built around a market gap: no brand in the body care category operates with the ingredient seriousness and editorial design language of high-end facial skincare. Sève fills that space.

The project spans brand strategy, logo design, color and typography systems, packaging architecture across four product categories, and four botanical collections, Rosehip, Vetiver, Sea Fennel, and Immortelle, each built around a single hero ingredient. Deliverables include a brand guidelines document, Instagram feed layout, and email newsletter.