Foster Coffee Co

A collaborative advertising agency pitch developed as part of an ADV course group project. Our team researched Foster Coffee Co., a Michigan-based multi-café and community roaster, conducting consumer surveys and competitive analysis to identify key insights around brand perception, emotional motivations, and target audience behavior. The campaign, built around the #Fostering theme, included a 4-week media plan, Instagram content strategy, mock-up ads, and event activations designed to deepen community connection and drive foot traffic among Gen Z MSU students.